I bought flights to Atlanta, Cleveland, and San Antonio in six weeks. I DM'd Timothée Chalamet. Mark's Apple Watch thinks he's dying. We are both fine.
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Ramblings
Latest
Why the Founders Who Need Help the Most Are the Hardest to HelpThe founder attacking the contract isn't negotiating. They're protecting themselves from shame. Mark explains the pattern he sees every time and what actually changes things.
Read the full story →Latest Thought Leadership
I run multiple companies, three kids, a rental portfolio, and my home. Here is exactly what I automated first with AI, and why it changed everything.
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Long-form YouTube videos earn 94% of AI search citations. Shorts get just 5.7%. Here is why founders need 10 to 20 minute how-to videos to win AI visibility.
Read →Client Case Studies
An Illinois estate planning firm spent $400K per year on marketing for a decade with zero attribution and a 10-year revenue plateau. Four months into a GTM transformation, they posted the best month in firm history: $260K, more than 30% above their previous record, with the referral engine barely running.
Read →A managed IT services provider went two full years without a single new client. Six months after a GTM transformation, they had closed 15 new clients and added over $1M in new annual recurring revenue.
Read →A managed services provider in ambulatory healthcare grew qualified pipeline from $2.2M to more than $10M in four months. Same team. Same effort. A GTM system that finally matched the people running it.
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Free Downloads
The Core 4
GTM Framework
The four-pillar system IGTMS installs in every B2B engagement: Messaging, Lead Generation, Sales Execution, and Revenue Technology. Download the framework and the GTM Playbook free.
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From Nicole's Desk
Nicole Gordon writes at Gordon Guide on AI, founders, real estate, and building a life worth building. New posts weekly.
AI is following the same adoption curve Zoom did in 2020. Most companies are watching from the sideline while the window closes.
Read →What happens when an AI agent goes fully autonomous without guardrails. A first-hand account of one of the stranger weeks in AI so far.
Read →How the best real estate operators design experiences, not just properties. A framework for hospitality-driven growth.
Read →Execution wins operations. Narrative wins wars. What the Venezuela hostage rescue taught me about AI and information control.
Read →Every five years, a handful of books reset how I think. Here are the ones that have stuck and why they matter for founders.
Read →Discipline is not punishment. It is the clearest signal you can send yourself that you believe in what you are building.
Read →Find out where your GTM is leaking revenue.
Take the free GTM Score assessment. You'll get a breakdown of exactly where you stand across Messaging, Lead Generation, Sales Execution, and Revenue Technology.
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