Turn Founder Knowledge Into Team Capability That Scales
Most founders carry a winning sales system in their head. The problem is, it doesn't transfer. Here's how to install it across your team.
What We’re Building and Learning
A running record of the experiments, frameworks, and lessons that come from building and scaling go-to-market systems.
This space is a record of the work that happens behind closed doors. The systems we test, the patterns we notice, and the lessons that shape how we reinvent ourselves. Every insight here comes from practice, from long weeks turning ideas into structure and structure into growth.
Win Your Next Client By Niching Down
The fastest way to grow is saying no to almost everyone. Why specific positioning, real delegation, and refusing to talk prospects into wanting your best work make a business easier to sell.
Public Failure and a $500M Comeback
Kathleen King lost the cookie company that carried her own name at 40. She started over, built Tate's Bake Shop, and it sold for five hundred million dollars. Mark on why it's never too late to start.
You Asked. Here's the Honest Answer.
Three questions founders ask every week and the straight answers nobody else wants to give.
They Won in Five. The NBA Lost Millions. And Every Founder Should Be Taking Notes.
The Knicks ended a 53-year drought and left $260 million on the table doing it. Here's what every founder needs to take from what they built.
Why the Founders Who Need Help the Most Are the Hardest to Help
The founder attacking the contract isn't negotiating. They're protecting themselves from shame. Mark explains the pattern he sees every time and what actually changes things.
I DM'd Timothée Chalamet in Cleveland and I Have Zero Regrets
I bought flights to Atlanta, Cleveland, and San Antonio in six weeks. I DM'd Timothée Chalamet. Mark's Apple Watch thinks he's dying. We are both fine.
What I Automated First, and Why It Changed Everything
I run multiple companies, three kids, a rental portfolio, and my home. Here is exactly what I automated first with AI, and why it changed everything.